Farfetch Acquired A 47.5% Stake In Yoox Net-a-porter, And Bad Bunny And Adidas Launched A New Partnership

Richemont will sell a 47.5 per cent stake in Net-a-Porter to Farfetch

Richemont group, the Swiss conglomerate, is selling a 47.5 per cent stake in Yoox Net-a-Porter (YNAP) to Farfetch, the online retailer’s biggest rival, in a new deal that would value YNAP at about $1bn. Richemont group will now acquire a stake in Farfetch worth $440 million and a further $250 million over five years. Symphony Global, an investment company, will buy a further 3.2 per cent of YNAP, leaving the lossmaking company without controlling shareholders. Richemont bought a controlling stake in YNAP in 2018 at a much higher valuation of $5bn. If Farfetch wants, it could buy the rest, paving the way for dominance in luxury ecommerce.{Business of Fashion}

Bad Bunny and Adidas are re-launching their new partnership

The New Bad Bunny X Adidas Originals Forum uses sky-blue color schemes inspired by Puerto Rican summer beaches and blue skies. The partnership is The latest in a series of 2021 between The brand and The singer since The release of “The First cafã ©”, “Easter Egg” and “Back to School”. The new model will be available on the Confirmed App on August 27. { fashionista inbox }

How adidas Sambas became a summer shoe

Speaking of Adidas, Samuel Hine of GQ writes that the brand’s classic Samba style is becoming increasingly popular in the fashion world, with fashionistas in many ways running late to Samba parties. Samba is considered one of Adidas’ best-selling styles, says Drew Haines, director of merchandising for Stockx sneakers and collectibles, “In the past two months, we have seen Samba sales volume almost equal to the sum of our previous five months (January-may 2022) .”. Key players in the revival include Jonah Shier, Gress Welsh Bonner, Gucci and Harrie Styless. .

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