Bastida On Finding Happiness In Climate Activism

Xiye Bastida already knows what it means to have her life forever altered by the effects of climate change. The 19-year-old climate activist grew up in the Mexican Tultepec of San Pedro, where unprecedented rains caused flooding and kept her out of school. When she moved to New York City in 2015, she saw the devastation caused by Hurricane Sandy and knew that the climate crisis was happening everywhere.

But instead of feeling defeated, Bastida channeled her energy into a tenacious optimist — she told Elle. Com, “Being an optimist is super important to us as climate activists because it means we believe in our ability to change the world,” says Bastida, who borrowed the phrase from Figueres, the architect of the Paris Christiana. For her, this optimism has translated into the organisers of the Climate Strike Campaign Fridays for Future, which co-founded the Re-Earth Initiative and has worked with brands such as Levi’s to promote the environmental impact of clothing production and consumption.

As part of Levi’s Spring event, the brand brought together six“Innovators”, including Bastida, Emma Chamberlain and Jaden Smith, to discuss our responsibilities in choosing when and how to buy clothes. The information for this activity is very direct, as the six people in the video explain, “When we do better, we can buy better. When we buy better, we can wear it longer. When we wear longer, we can buy less. When we buy less, we can reduce waste. When we reduce waste, we can change the status quo.

Levi’s also encourages customers to use its branded in-store tailors to repair items when needed, thereby extending their life in your closet. By the way, if you’re part of Levi’s Red Tab Program, you get two free repairs and two free stitches a year.

This mission dovetails with Bastida’s own approach to shopping, where she eschews fast fashion in favour of second-hand clothes made from durable materials,” she says. “I like a lot of what I see with Levi Strauss & Co. ‘s products,” she says. “The labels tell you. You should wash it every 10 times. Not only does the brand make their clothes better, but it also gives some tips on how to take better care of your clothes.”

The campaign is also a way to combat what Bastida calls the “Culture of giving up,” in which we fail to consider that giving up something simply means taking it out of our sight. “[ these items ] will end up in landfills, they will end up in the ocean, they will end up polluting communities,” she said, only 9% of plastic waste is actually recycled. “We shouldn’t live in a system where it’s about throwing things away and actually having a relationship with what we have.

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